A Look At Nike's Milan Design Week Show

A Look At Nike's Milan Design Week Show

TAKE A LOOK INSIDE NIKE DESIGN'S THE NATURE OF MOTION SHOW AT MILAN DESIGN WEEK

TAKE A LOOK INSIDE NIKE DESIGN'S THE NATURE OF MOTION SHOW AT MILAN DESIGN WEEK

Text: Daniel Evans

As a part of Milan Design Week 2016, which starts April 12, Nike Design invited 10 progressive designers to explore the concept of natural motion through different mediums for their show, aptly titled, The Nature of Motion. The exhibition highlights the weakening gap between body and product by exploring the combination of form, function, and motion, with Nike technology. Most of the designers chose to create conceptual works, but others took a more practical approach, utilizing materials such as Nike’s Flyknit. You can browse through the different exhibits in the gallery above.

The 10 contemporary designers featured in the show include: Lindsey Adelman, Enrica Cavarzan + Marco Zavagno, Martino Gamper, Max Lamb, Greg Lynn, Bertjan Pot, Clara Von Zweigbergk + Shane Schneck, and Sebastian Wrong.

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