To kick off the start of the 2024 festival season, adidas Originals came together with American singer-songwriter Lucky Daye for an intimate performance in New York. Hosted at adidas’ New York headquarters, the season-starting celebration cemented the brand’s enduring legacy as a defining force in style through iconic styles like the T-Toe silhouettes of the Gazelle and OG sambas, which Lucky Daye wore with full Adidas apparel.

Lucky Daye performed his singles “Over” and “Roll Some Mo” as a part of Adidas’ concert showcasing brand commitment to heading blended culture and self-expression. The hitmaker also debuted a new single, “Hericane”, for the first time, which will be released on April 19th.

This festival season, adidas Originals is paying tribute to individuals and artists like Lucy Daye who are innovating and individualizing terrace style and cementing the brand’s pieces into broader fashion culture. From the beloved Gazelle silhouette to the evolution of the Sambas from soccer to streetwear essential, adidas Original continues to bring sports, fashion, and creative expression together.