Adidas and Urban Outfitters Team Up for We The Future

Adidas and Urban Outfitters Team Up for We The Future

The two brands tap into big city influencers of various arts for their new collaboration

The two brands tap into big city influencers of various arts for their new collaboration

Text: Ian David Monroe

Urban Outfitters has driven youth culture for years, bringing big city trends to the suburban masses. Though the retailer has received just criticism for ripping ideas of independent designers, its influence cannot be understated; Few companies have shaped the taste of America’s Millennials (trickling at times into Europe) like Urban Outfitters. Here, they join up with another sartorial leader to capture a generation of tastemakers: adidas.

Urban Outfitters has teamed up with adidas to present 19 rising creatives as part of their new We The Future campaign. Petra Collins, a leader in youth driven artistry, photographed the campaign that features models, stylists, artists, musicians, writers, and dancers. The ads will see a full social media rollout with Snapchats from the cast, video interviews, and website summaries of each.

The cast includes artists Alexandra Marzella, Michael Bailey Gates, and Carlotta Kohl, model couple Gabbriette and Lucas Bin, model Michael Lockley, and more.

To toast the campaign, Urban Outfitters and adidas will host a launch party at Mack Sennett Studios in Los Angeles. 90 consumers of UO Melrose, UO Santa Monica, and Space 15 Twenty will receive an invite to the private party.

To read more about the cast, click here.

Alexandra Marzella

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