Alexander Wang Launches Safe Sex Initiative for Pride

Alexander Wang Launches Safe Sex Initiative for Pride

Alexander Wang and Trojan have joined forces for a pride float.

Alexander Wang and Trojan have joined forces for a pride float.

Text: Carolyn Hanson

New York City's Pride March is taking place this Sunday, June 25, and for the first time, Alexander Wang is joining the party in a float collaboration with Trojan. The float is modeled after one of Wang's party buses but has been reworked to "artistically bring to life a Trojan condom," according to a press release. The bus will including stripper poles and its own in-house DJ booth in order to make it's a true Wang party.

While the float travels between 37th Street and Greenwich Street, DJ Jesse Marco will be spinning and the float's participants will be distributing Trojan condoms to their fellow Pride-goers. Everyone on the float will be wearing "Protect Your Wang" shirts, designed by the Wang himself, who will be donating his design fee to the LGBTQ Community Center of New York.

Surprisingly enough, it was actually Wang who reached out to Trojan to collaborate. The two had attempted to collaborate for Pride last year, but according to the designer, the timing didn't work out, however, this year it did. In a press release, the designer said, "I felt this partnership with Trojan was a positive way to reinforce the message of inclusion and promote wellness within the LGBTQ community. I feel proud to be able to celebrate our differences and remind everyone to 'Protect Your Wang.'"

You can catch all of the action at the parade itself or follow along on its dedicated hashtag, #WangFest, on the day of. But in the meantime, check out the photos below of the Protect Your Wang float below.

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