It’s a new era and Demna Gvasalia wants you to be aware of that. At least that’s the feeling we’re left with after embarking on the nearly seven-minute journey that is Balenciaga’s new Spring 2022 ready-to-wear show, titled “Clones.” With the presentation set in an all-white stage that contrasts with the “audience” watching in all-black outfits, it’s hard not to think of sci-fi titles like The Matrix.

“We see our world through a filter – perfected, polished, conformed, Photoshopped. We no longer decipher between unedited and altered, genuine and counterfeit, tangible and conceptual, fact and fiction, fake and deepfake,” reads a message at the beginning of the show. “Technology creates alternate realities and identities, a world of digital clones.”

Every look in the video, which was directed by Quentin Deronzier, was modeled by “clones” of the artist Eliza Douglas, who was retouched using techniques like photogrammetry and CG grafting of her scanned face, along with rotoscoping and 3D models. The uncanny valley vibes get even more intense with the recited version of Édith Piaf’s “La Vie En Rose” serving as the soundtrack, later transitioning to an action theme. 

Along with Balenciaga’s signature oversized designs such as ample jackets and puffer coats, the collection features floral patterns on coats and dresses. Some designs, such as the neon-yellow dress, appear light and flowy, while others, such as the black long-sleeve leather dress look more restraining. 

Keanu Reeves’ iconic leather coat he wore as Neo is reimagined with a biker collar and details. Oversized jeans with multiple pockets and straps throw it back to late-’90s and Y2K styles. 

Another take on the clone premise is Balenciaga’s “revenge” on Gucci, following up on their collaboration presented in the latter’s “Aria” collection in April. This time, we see reinterpretations of some of Gucci’s signature bag styles, now with a double-B monogram and a cheeky spray-painted message: “This Is Not a Gucci Bag.” The section also includes caps, BB-belts, and scarves. 

Other collaborations include The Simpsons, with a sweatshirt illustrated with the famous characters wearing Balenciaga designs, and what looks like a callback to their infamous five-toe shoes made in partnership with Vibram.

Accessories include the now-signature alien-shaped glasses, and earrings and ear cuffs with chains connecting them to AirPods, presented in gold and silver colors. Playful bag designs come as multi-color pieces that reminisce supermarket shopping bags and baskets. 

Watch the full show below: