Barbie Models Matty Bovan's Spring 2017 Collection

Barbie Models Matty Bovan's Spring 2017 Collection

The designer created miniature versions of his colorful Spring 2017 pieces exclusively for Barbie.

The designer created miniature versions of his colorful Spring 2017 pieces exclusively for Barbie.

Text: MANDI LENNARD

If you're not familiar with rising London designer Matty Bovan by now, you should be. Just in case, here's some backstory: Having grown up in York, Bovan, 26, graduated from Central Saint Martins in 2015 with an MA specializing in Fashion Knitwear. His 12-look graduate collection opened the final show, exhibiting his cacophony of sculptural knits, textures and wild, handmade adornments, which earned him the L’Oréal Professional Creative Award, closely followed by the LVMH Graduate Prize 2015, for which he received 10,000 Euros and a year’s placement as a Junior Designer at Louis Vuitton, under Nicholas Ghesquière.

In December 2016, he launched his first zine Yorkshire Rosé, supported by M.A.C Cosmetics, at House of Voltaire’s temporary holiday store in Mayfair, with all proceeds supporting arts charity Studio Voltaire, also creating large sculptural fluoro-painted wreaths and plaques, his first foray into art. He recently presented his Autumn/Winter 2017 Show at Tate Modern, his second outing under the Fashion East talent support program.

Today, V premieres a new shoot featuring the designer's Spring 2017 collection—modeled by none other than Barbie. Of shooting the collection, photographer Alastair Strong says: “I’ve created a series of miniature spaces inspired by the strength of the looks, colours and textures of Matty’s work.  I’ve worked with Barbie a few times now, and love creating worlds for her and her gang to exist in."

See the images in the slideshow below, and read our interview with Bovan here.

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