Beyoncé Taps Yara Shahidi, Selah Marley for New Ivy Park Campaign

Beyoncé Taps Yara Shahidi, Selah Marley for New Ivy Park Campaign

Queen B knows who to call when it comes to casting.

Queen B knows who to call when it comes to casting.

Text: William Defebaugh

For her latest Ivy Park campaign, released today, Beyoncé recruited singer and musical scion Selah Marley (daughter to Lauryn Hill and Bob Marley), rising model Sophie Koella, and Black-ish actress Yara Shahidi. The three It-girls model the highly popular brand's sophomore athletic collection alongside Bey herself (because let's not forget who really runs the world, girls).

Photographed by Zoe Ghertner, the campaign seeks to empower young women in an athletic context, with an emphasis on sisterhood over competition. Each of the campaign stars shared a message released with the campaign images on Ivy Park's Instagram. According to Marley, "You have to burn, you have to pay a price to get somewhere, when I think about giving up, I focus on why I want this and why I am here, I know exhaustion is the way to excellence."

"I want to be a powerful girl," Shahidi said in her statement. "I want be a powerful girl of colour. A powerful member of generation Z. I want courage."

View the full campaign in the slideshow below.

Credits: All images courtesy of Instagram / @weareivypark

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