Björk’s New "Notget" Video is a Bizarre, Light-Filled Virtual Reality Experience

Björk’s New "Notget" Video is a Bizarre, Light-Filled Virtual Reality Experience

It’s a visual feast.

It’s a visual feast.

Text: Thomas Freeman

Months after treating the Internet to a brief teaser for her “Notget” video, Björk has decided we are ready for the full experience.

Intended as virtual reality, the music video can be seen on YouTube headset-free. The concept of the video—which depicts Björk as a wailing avatar in an otherworldly oceanic landscape—would surely provide a heady rush through an HTC Vive headset. Still, the imagery is no less spectacular in two dimensions.

The song is a meditation on lost love, with lyrics like “If I regret us, I’m denying my soul to grow” and “Don’t remove my pain; it is my chance to heal.” But as the chorus swells and her avatar is suffused with glowing light, the mood evolves from sorrow to rebirth.

Similarly, the rueful movements of the avatar, created through a motion-capture performance from Björk, become cheerful and strong as the video progresses. There are even a few “power poses” in there.

“Notget” is from Björk’s Vulnicura album. Virtual reality experiences have also been created for singles “Stonemilker,” “Family” and “Mouth Mantra.”

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