Bouchra Jarrar Steps down as Artistic Director at Lanvin

Bouchra Jarrar Steps down as Artistic Director at Lanvin

After only 16 months, Jarrar ends her stint at the fashion house.

After only 16 months, Jarrar ends her stint at the fashion house.

Text: Danielle Combs

Two collections and 16 months later, designer Bouchra Jarrar has officially parted ways with Lanvin. Following her appointment last week of Officer des Arts et des Lettres in Paris, the news of the former artistic director’s sudden departure is a surprise to the industry, considering how brief her tenure was at the fashion house. Before joining the ranks as Alber Elbaz’s replacement, the capable-couturier shuttered her own eponymous line to fully devote herself to the demanding role—where she strived to make swift changes in hopes of revitalizing the brand.

According to an interview with South China Morning Post, Jarrar openly revealed limitations with the role stating, “I have pressure. I wanted to dedicate my whole self to Lanvin, to relaunch the maison and brand, so I shut my own label down… But I need the whole house’s support; alone it’s impossible.” The article cited specific problems that couldn’t be resolved internally and ultimately caused “disputes between Lanvin’s design studio and upper management, cost-cutting measures and a possible studio revolt.”

Ultimately, disappointing sales and “friction” between Jarrar and Lanvin’s CEO Michele Huiban led to the designer’s abrupt resignation.

Credits: COVER IMAGE @buro247kz

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