Brandon Maxwell On His Touching New Campaign Video

Brandon Maxwell On His Touching New Campaign Video

The stylist and designer explains the new self-directed clip for his Fall 2016 collection with a personal touch

The stylist and designer explains the new self-directed clip for his Fall 2016 collection with a personal touch

Text: William Defebaugh

Finding honesty in an industry built around fantasy and glamorization is not always easy. It's rare to hear models, editors, and designers, openly discuss, or even elude to, the difficulties that come with a career in fashion—a business that demands a pace unrivaled by just about every other, with seven day work weeks and endless email accountability. All too often, the emphasis is on maintaining an illusion of effortless and costless (as in, without sacrifice) bounty.

It's for this reason that we have a strong appreciation for Brandon Maxwell's deeply personal new campaign video. Creative directed by the designer and stylist himself, the short film features models Blanca Padilla, Maria Borges, Herieth Paul, and more, collapsing out of exhaustion into comfy beds (at the Standard New York) after an assumedly long work day, while wearing Maxwell's elegant eveningwear.

The genius, however, lies in the video's accompanying soundtrack: voicemails from Maxwell's own family members trying to get ahold of the in-demand designer, whose career has exploded this year with just two critically acclaimed runway collections under his belt that earned him recognition from the CFDA, LVMH Foundation (he was a 2016 Prize finalist), and major celebrities in film, music, and fashion. While many of the messages express a sadness and longing, they also convey a genuine pride for Maxwell's many accomplishments.

"The voicemails were actually all from the day after my Fall [2016] show after my family left back to Texas very early," Maxwell tells V. "The last year has required me to be farther away from them and sometimes less available than I would like, so I wanted to use this moment to let them know that I am listening, that I love them, and that I do this for them."

It's refreshing to see that level of honesty from someone in fashion—and so beautifully executed. Then again, if anyone is going to speak the truth, it's probably going to be Lady Gaga's stylist and best friend. Watch the video for yourself above, and check out the accompanying campaign image below.

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