Nice Ads: Calvin Klein Fall 2016 Global Campaign

Nice Ads: Calvin Klein Fall 2016 Global Campaign

Calvin Klein's latest global campaign continues to bring individuality and edge to the brand, with a crew of A-List actors, models, musicians, and more

Calvin Klein's latest global campaign continues to bring individuality and edge to the brand, with a crew of A-List actors, models, musicians, and more

Text: Jillian Selzer

After teasing behind-the-scenes footage with Lola Kirke and Bella Hadid back in March, Calvin Klein just released its Fall 2016 global campaign in full, and it does not disappoint. The brand features a diverse lineup of celebrities including Kate Moss, Kacy Hill, Zoë Kravitz, Young Thug, James Rodriguez, and even creative director at large Grace Coddington to interpret the meaning of #MyCalvins. The theme is prevalent throughout, with each celebrity making their Calvins their own by filling in the tagline, "I __________ in #mycalvins."

The entire ad gives off a nostalgic, home-video feel that shows an edgy, fresh side of the brand. Calvin Klein has made power moves this year to bring youth and originality to its line, tapping in to today's young talent (how can we forget Kendall Jenner and Justin Bieber's iconic ads?) to put the company in the spotlight for a younger generation. What makes the campaign global is its seamless incorporation of both social media and multimedia to emphasize the individuality and accessibility associated with #mycalvins. Not only does the campaign feature stunning photos of each celebrity, but also a complementary zine and behind-the-scenes videos, all shot by photographer and filmmaker Tyrone Lebon, available for viewing on the Calvin Klein website and YouTube channel. Lebon adds a story and character to the ad, making it more than a feature on a clothing line. This campaign defines what it means to wear Calvins. Check out our favorite shots below.

Credits: Photos Courtesy of Calvin Klein

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