Chanel Embraces the Digital World for Spring 2017 Show

Chanel Embraces the Digital World for Spring 2017 Show

Peek inside the high-tech world created by Karl Lagerfeld for this season.

Peek inside the high-tech world created by Karl Lagerfeld for this season.

Text: Jake Viswanath

Chanel has always taken what could be seen as a cliche or overdone theme and stretched it to new dimensions for their runway shows, earning the iconic fashion house a reputation for one of the best and most anticipated shows of Paris Fashion Week every season. This season is no exception.

For the Spring 2017 show, Karl Lagerfeld and team highlighted the rarely explored depths of technology, turning the Grand Palais into the data control center you always imagined was hidden in Microsoft headquarters. Scarily detailed hard drives and computer air vents were stacked on top of each other to create an intimidating wall of typically unseen technology. The decor was complete with intricate wiring in classic red, blue, and yellow shades, giving the show a vibe evocative of the times we struggled to set up our GameCubes. It’s an unexpected yet welcome embrace of the side of electronics that shiny companies like Samsung and Apple hide from us.

Photography Schohaja

The ultra high-tech theme was prominent throughout the show beyond the supremely beautiful decor. Tech-savvy models who emerged from the Instagram generation, like V103 cover star Taylor Hill, hit the runway alongside Karl’s famous model proteges like Edie Campbell and Arizona Muse. Additionally, the show’s coveted opening slot didn’t go to a bonafide supermodel—it went to literal unknowns. Two models came out from the digital wall in Daft Punk-inspired robot masks, Chanel-ified in sleek white hues. At press time, their identities were still unknown, and it may stay that way.

As usual, a flurry of celebrities showed up to support Karl and company and sat in the front row, including Usher, Courtney Love, Cara Delevingne, and Lily-Rose Depp. But despite the A-list presence and the beautifully daunting nature of the show, the clothes remained the center of attention at all times.

Photography Schohaja

Classic Chanel materials and pieces were restructured to reflect the show’s theme. The brand’s signature tweed jackets were presented in bold color schemes, one specifically reminiscent of green and blue computer data boards, while the iconic Chanel handbag was given a digital makeover with light-up patterns on the exterior. Delicate silk and lace pieces graced the runway alongside neon tie-dye pieces. and expert uses of bombastic pattern-clashing. Each look was completed with a side-ponytail and a baseball cap of various color schemes worn sideways, adding to the show’s subtle retro vibes. The show also displayed the signature quirky Chanel piece of the season—a shiny and kitschy robot handbag.

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Chanel has never been one to tone down their shows, always delivering on fabulously excess decoration, extravagant settings, and an admirable dedication to the show’s motif of choice. In the midst of a rapidly changing fashion industry, Chanel proves that we can always count on them to deliver something innovative yet entirely classic.

Photography Schohaja
Credits: Banner image photography Schohaja

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