Cher Fronts Marc Jacobs Ads

Cher Fronts Marc Jacobs Ads

Cher Serves Witchy Dark Lady Vibes In New Marc Jacobs Campaign

Cher Serves Witchy Dark Lady Vibes In New Marc Jacobs Campaign

Text: Erica Russell

Marc Jacobs has brilliantly cast living legend Cher—she of mononymous recognizability and all things Bob Mackie—in his latest F/W campaign, as announced this morning on the designer's Instagram. Shot by David Sims, Cher, who accompanied Jacobs to the Met Gala earlier this month, taps into some serious Dark Lady vibes for the advert. With her jet-black hair frizzed and teased to an impressive volume, the diva perches against a maroon backdrop, serving major face and generally slaying in an all-black ensemble consisting of a buttoned moto-style jacket, crystal embellished floor-length gown, and dainty leather riding gloves. Jacobs promises, "This is just the beginning.... More to come!!"

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