Dean and Dan Caten on Their New DSQUARED2 Campaign

Dean and Dan Caten on Their New DSQUARED2 Campaign

V partnered up with Inez and Vinoodh and Dean and Dan Caten to launch DSQUARED2's Fall 2017 campaign.

V partnered up with Inez and Vinoodh and Dean and Dan Caten to launch DSQUARED2's Fall 2017 campaign.

Photography: Inez & Vinoodh

Styling: Panos Yiapanis

Mixing motifs in fashion is a common occurrence, but “Victorian meets dirty, grungy sex” would be considered pretty wild for most designers. Not so, however, for Dsquared2’s Dean and Dan Caten, who called upon the aforementioned references for their Fall 2017 runway collection and corresponding advertising campaign shot by Inez & Vinoodh. “The idea of mashing up worlds is what we do,” explains Dan. “We don’t want to have any rules.”

The duo developed a coed show to create one, singular house identity and thus the Catens “took some things from him for her, and some things from her for him.” Think oversize sweaters and coats paired with prairie-esque floral dresses for women or bedazzled, tiara-imprinted baseball caps with smart suit separates for men.

Inez & Vinoodh shot the campaign the same day Dsquared2 presented their runway offering at an old glass factory in London in order to convey a backstage, documentary feel in their ads. They used women like Sasha Pivovarova, Natasha Poly, and Joan Smalls for the catwalk and their images. “Inez & Vinoodh have a very relaxed coolness about the way they shoot, a kind of modern way of looking at things,” says Dan. “Having two different people shooting at the same time—he gets an angle, she gets another, then you compare them both. I think the sensibility becomes different. It is straightforward and beautiful.” We couldn’t agree more.

Check out the campaign in the slideshow below, and tune in here to watch Dsquared2's Spring Summer 2018 live from Milan:

Credits: Art Direction Giovanni Bianco

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