Dear Frances, Kendall and Bella's Favorite Shoe Brand, Launches Resort Line

Dear Frances, Kendall and Bella's Favorite Shoe Brand, Launches Resort Line

Get to know the designer behind the It Girl staple.

Get to know the designer behind the It Girl staple.

Text: Priya Rao

How do new designers—especially shoe designers—make an impact in such a saturated market? Well, for starters, one can never underestimate the power of a celebrity endorsement—the natural gravitational pull an It Girl brings to the pieces she loves. Case in point: Bella Hadid and Dear Frances. Launched in Fall 2014 by London College of Fashion and ModaPelle Academy-alum Jane Frances, her mid-calf booties were quickly spotted on the younger Hadid after the shoe offering made their stateside debut in Spring 2015.

“Bella was the first to wear our Spirit boots and she really kick started an exciting moment for us,” remembers Frances. “Kendall [Jenner], Kylie [Jenner], Emma Roberts, and Selena Gomez all wore them shortly after. I think the relaxed style and versatility of our designs, combined with modern details, makes them different and identifiable. Not to mention that the shoes are accessibly priced, causing them to repeatedly sell out: minimalist, calf hair slides start at $350, while pointy-toe, sapphire stiletto boots are $660.

Today, Frances debuts her Resort collection, and we can be sure our favorite style setters will be seen in the vivid and whimsical designs. Inspired by the European coast, Frances was interested in experimenting with brighter, bolder colors. “You can see beautiful summer colors throughout, such as sea blues, corals and sands, she says. “Hand woven slides referenced boater hats and bright dried flower petals are suspended in our Perspex Float heels.” Get them while they’re hot, they won’t last long.

To shop the latest from Dear Frances, click here.

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