Demna Gvasalia Co-Opts Bernie Sanders's Logo for Balenciaga Men's Fall 2017

Demna Gvasalia Co-Opts Bernie Sanders's Logo for Balenciaga Men's Fall 2017

Socialism meets capitalism with Balenciaga's latest menswear collection.

Socialism meets capitalism with Balenciaga's latest menswear collection.

Text: Ian David Monroe

In the last year, American politics have played out on the world's stage with people of all nationalities taking a vested interest in our latest presidential election. After today's menswear Fall 2017 show at Balenciaga, it's clear who designer Demna Gvasalia was rooting for: Bernie Sanders.

Polos, bomber jackets, and blanket scarves were emblazoned with the Bernie Sanders campaign logo in Gvasalia's corporate wear-inspired collection, except instead of "Bernie," they read "Balenciaga." The juxtaposition that comes out of the designer's co-opting is one of the 99% meeting the 1%; Balenciaga is a luxury brand, only accessible to the wealthiest in the world, while Bernie Sanders is a self-described socialist.

Whatever the statement was that the designer was trying to make, it's inarguably pointed at corporate capitalism. After all, the only other logo in the collection was of Kering, the parent company and luxury conglomerate that also oversees Saint Laurent, Gucci, and a majority share in Alexander McQueen. Is this his way of saying that a new generation with more liberal views is seeping into the stale, conservative corporate sphere? A warning that we're all becoming slaves to capitalist consumerism, and perhaps we need to develop more of a Sanders state of mind?

One could also see the contrast as a reference to Gvasalia's own rise in fashion. The designer earned recognition for his cult streetwear brand Vetements before being appointed to his position at Balenciaga—a streetwear designer now at the throne of a corporate kingdom.

A photo posted by tripplelex (@tripplelex) on

UP NEXT

Watch The xx Perform "Lips" Live for the First Time on 'The Tonight Show'