Designers Team Up with PETA on Anti-Fur Letter

Designers Team Up with PETA on Anti-Fur Letter

Known for its direct tactics, PETA's latest effort targets the future leaders of fashion.

Known for its direct tactics, PETA's latest effort targets the future leaders of fashion.

Text: William Defebaugh

Anti-animal cruelty organization PETA has tapped a list of designers to encourage students at Central Saint Martins—the future leaders of the fashion industry—to abandon the use of fur in their works. The request came in the form of an open letter.

“As future fashion designers, students at Central Saint Martins have a unique opportunity to influence the next generation of consumers by embracing the trend towards cruelty-free fashion,” reads the letter. "Already, many consumers are turning their backs on wearing fur, and the dying fur industry is desperately trying to keep itself visible by pushing pelts on up-and-coming designers. We, the undersigned, urge you not to give in to industry bribes and incentives.”

The undersigned includes Hannah Weiland of Shrimps, Marta Jakubowski, Molly Goddard, JH Zane, among others, who have joined a growing list of designers to disavow the use of the unsustainable material. Larger fashion brands, such as Stella McCartney, Giorgio Armani, Calvin Klein, Ralph Lauren, and Diesel, have all previously denounced using fur in their designs.

Fur companies are known to specifically target young designers and students, starting the commercial conversation early on to ensure the continuation of the practice, so the decision for PETA to target Central Saint Martins was a smart one. Then again, the charity is known for its smart, and direct tactics, such as its '90s ad campaigns that featured major supermodels saying that they would "rather go naked than wear fur."

Read the full letter below. For a list of more designers pioneering sustainability, click here.

Credits: Cover image: Stella McCartney Spring 2017 photographed by Schohaja.

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