Dior Celebrates the Launch of Poison Girl in New York City

Dior Celebrates the Launch of Poison Girl in New York City

Bella and Anwar Hadid, Troye Sivan, Keke Palmer, and more stepped out to toast the new perfume.

Bella and Anwar Hadid, Troye Sivan, Keke Palmer, and more stepped out to toast the new perfume.

Text: Ian David Monroe

Last night, New York City's style set descended upon Up & Down, the go-to venue for any late-night fashion fete, to celebrate the U.S. launch of Dior's Poison Girl perfume. The Meatpacking District club was transformed into the Poison Club for the night, with a pink neon sign reading "what's your poison" lighting up the bar, and bottles of the scent lining the walls.

The party's notable guests included the face of Dior Beauty, Bella Hadid, and her brother, Anwar, as well as Troye Sivan, Keke Palmer, Will Peltz, Luka Sabbat, and Dianna Agron. The face of Dior Poison Girl, Camille Rowe, hosted the event.

Once a poison (in this case, a cocktail) was picked, guests could pose with a bottle of the perfume in a special room complete with a plush bed and professional photographer. "Here Lies A Poison Girl" was bannered across the bed, making for the perfect Instagram post to commemorate the night.

Go inside the evening in the slideshow below.

NEW YORK, NY - JANUARY 31: Actress Dianna Agron attends NY Poison Club hosted by Dior with Camille Rowe on January 31, 2017 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Dior Beauty)

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