Edward Enninful's Seven Deadly Sins, With Naomi Campbell, Kate Moss, & More

Edward Enninful's Seven Deadly Sins, With Naomi Campbell, Kate Moss, & More

A new supermodel fashion film, and interview with the fashion director and his supermodel muse

A new supermodel fashion film, and interview with the fashion director and his supermodel muse

Text: Aria Darcella

“No worries, no stress, no anxieties” Naomi Campbell said of what it is like to work with Edward Enninful. “[You] go in to it with someone that you know is going to make you look your best, and feel your best, and good energy all around.” With a reputation for not only being fun, but also being one of the best in the business, it’s no wonder Beats By Dre wanted to help celebrate the 25th anniversary of Edward’s career.

Enninful was scouted to model at the age of 16, but he very quickly made waves behind the scenes. He was 18 when he became Fashion Director for i-D (their youngest ever), before going on to work for both Vogue and Vogue Italia (for which he worked on the “Black Issue” in 2008), consulted with brands like Fendi, Comme Des Garçons, Céline, Giambattista Valli, and Jil Sander (among others), and has been the recipient of numerous awards and accolades.

This week, Campbell and Enninful lounged in the Presidential Suite at The Surrey hotel in New York to discuss The Seven Deadly Sins of Edward Enninful—a short film in collaboration with Beats By Dre for SHOWstudio. Directed by Nick Knight, the film is a modern twist on the seven deadly sins, interpreted through the lens of Internet culture. Vanity (played by Karlie Kloss) is tied to selfies, while Envy (played by Jourdan Dunn) is shown trolling online. “Obviously Naomi had to be Black Pride,” said Enninful of her casting. “Historically she’s broken down so many barriers, and her career has pretty un-paralleled. I wanted someone really majestic, and really beautiful, statuesque…all those things. And Naomi was perfect.”

“When Edward actually told me about the whole project a year and a half ago—almost two years ago—I was like, Can I be lust?” Campbell remembers (the role of Lust went to Kate Moss). “I ended up being Black Pride. But I’m very proud to be Black Pride.”

The film also stars Mariacarla Boscono, Anna Ewers, Lara Stone, and Karen Elson (if you counted and noticed that there are actually eight models, it’s because Ewers and Stone take on Gluttony together). The final product is a multi-media wonder, complete with added graphics and 3-D renderings of the models, and featuring a soundtrack with Jamie xx, A$AP Ferg, The Internet, Hopsin, Eryn Allen Kane, Oneohtrix Point Never, Brodinski. “The whole idea at the beginning was sort of a marriage of color, sound, and emotion. Right from the start that’s what Beats By Dre wanted. So we knew there was a musical component that was going to be as powerful,” explained Enninful. “And then when Travis Scott wanted to narrate, that was the cherry on top, because for me, he is about today. He is that Renaissance man, he is that voice of his generation.”

Although the video is meant to highlight Enninful’s 25 years (so far) in fashion, it’s not a retrospective. “What I didn’t want to do was look back,” he said of the project. “Everyone knows I’m really interested in technology. There’s so much going on in the world right now, I wanted to do something that spoke about that.”

“The Seven Deadly Sins of Edward Enninful” originally screened in Times Square in January, but can now be viewed online at SHOWstudio.

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