An Exclusive First Look at the Saint Laurent Winter 2017 Ad Campaign

An Exclusive First Look at the Saint Laurent Winter 2017 Ad Campaign

Starring Charlotte Gainsbourg.

Starring Charlotte Gainsbourg.

Text: Ian David Monroe

Saint Laurent has given V an exclusive look at its Winter 2017 campaign with a video, directed by Nathalie Canguilhem and styled by Alastair McKimm, that will put you on edge—and that's the point. The Winter 2017 collection is an exploration of "paradoxes and tensions of a contemporary Saint Laurent femininity."

To embody that, the fashion house taps actress Charlotte Gainsbourg, daughter of singer Serge Gainsbourg and fashion icon Jane Birkin, as its new face. The result is a well-matched synergy of effortless cool, elegance, and French heritage—things the house has consistently excelled at in recent years. Given Gainsbourg's relationship with Saint Laurent, this step seems a natural one.

The new campaign marks another solid and triumphant step for Anthony Vaccarello, who began leading the house just last year. On his second collection, the designer says, "I love Monsieur Saint Laurent's subversive approach to clothes, his dark romanticism with a hint of perversity."

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