Experience a 24 Hour Virtual Music Festival with Doja Cat, Charli XCX, and More

Atelier Cologne’s virtual concert experience will feature performers zooming in from four time zones around the world.

For the populace at home lamenting the lack of concerts this year, there are some silver linings. The most recent of those comes courtesy of Atelier Cologne, which is hosting a 24 hour virtual music festival with some prominent musicians.

The concert is scheduled for October 29 and will feature Doja Cat, Charli XCX, Henry Lau, and Videoclub. Each of the performers will be tuning in from their own homes in four different corners of the world: Los Angeles, London, Seoul, and Paris.

Image courtesy of Atelier Cologne

Charli, who’ll be performing in London, said of the concert, “It’s obvious to say that music is my passion and the most important thing in my world, but these past months really hit that home and I’ve especially missed festival season with my fans.” Charli was one of the few artists who exclusively used the quarantine time to produce and release a full album, how i’m feeling now.

According to Atelier Cologne co-founder, Christophe Cervasel, “We describe perfumes with “notes”, just as we do with songs. Notes express scents like a partition or melody and can trigger powerful emotions. Music is like perfume, something we cannot imagine our life without.”

Free tickets are available on a first-come-first-serve basis on the French cologne’s website, along with the chance to win a signed bottle or exclusive backstage access to one of the artists in the lineup.

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