FKA twigs Teams Up with Nike, Shares New Song

FKA twigs Teams Up with Nike, Shares New Song

The singer's latest collaboration with a major company hears new music.

The singer's latest collaboration with a major company hears new music.

Text: Ian David Monroe

FKA twigs, forever a multi-hyphenate, has been tapped by Nike to helm the brand's latest Zonal Tights campaign for NikeWomen. According to the sportswear heavy hitter, the artist "conceptualized, directed, performed and soundtracked a collection of work that sheds light on the power of modern movement and defines sport as an important channel of expression."

The singer unveiled the project with a music video, titled "do you believe in more?," which hears a new twigs track, "Trust in Me." The video sees 12 athletes—personally cast by the singer—including Olympic fencer Miles Chamley-Watson.

On the collaboration, twigs says, "When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves. I put together a cast of 12 incredible athletes to show that it’s about what you do in fitness gear. It's about how you train. It's about how those things help your movement."

The campaign, photographed by David Uzochukwu and styled by Matthew Josephs, see the gymwear taken into nature, far away from the sterile rooms and hard concrete of sportswear imagery past.

See the video below and watch out for more on the FKA twigs x NikeWomen collaboration.

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