Gentle Monster, the trendy and innovative eyewear brand of the moment, and Jennie, the sultry songstress from girl wonder group BLACKPINK, have once again teamed up to debut their latest collaboration: Jentle Salon. This marks the third project in their ongoing partnership, promising a fresh take on eyewear that combines style with playful imagination.

At the core of Jentle Salon is a collection of eyewear designed to stand out. Featuring eight different frame styles, each piece blends sophistication with whimsy. What sets these glasses apart is their thoughtful design, including detachable charms and temples that double as hair accessories, offering wearers a chance to personalize their look even further.

To celebrate the launch, Gentle Monster and Jennie are hosting pop-up events in 13 cities worldwide. These events will showcase not only the stylish eyewear but also the creative inspiration behind the collection. Visitors can expect to see charming designs inspired by Jennie’s personal interests, such as playful capybaras and dreamy clouds. At the heart of the Jentle Salon concept, stuffed animals take on new life as mythical creatures. Central to each pop-up installation is a giant unicorn sculpture adorned with hairpins, embodying the spirit of the entire collection.

Directed by filmmaker Yuann, the campaign video captures Jennie’s artistic journey and the process that brought Jentle Salon to life. Accompanying the video are campaign images by artist and photographer Petra Collins, transporting viewers into a world where fashion and fantasy intertwine.

Shop the Jentle Salon collection on Gentle Monster’s official site.