Gigi and Bella Hadid Now Have Tour Merchandise, Because Fashion

Gigi and Bella Hadid Now Have Tour Merchandise, Because Fashion

Looks like Bella Hadid has taken a cue from her boyfriend

Looks like Bella Hadid has taken a cue from her boyfriend

Text: William Defebaugh

Always wanted to have self-promoting tour merchandise, but have been too afraid of looking self-obsessed and being ridiculed because you are not a musician in any way, shape, or form? Good news! In what we can only assume is a well thought-out satire of this summer's obsession with tour merchandise, model wonder children Gigi and Bella Hadid have just broken down that barrier so you don't have to.

Teaming up with online retailer Urban Sophistication Boutique, the Hadids designed "Belgie Tour" Tees (yes, that's Bella plus Gigi) in bubble gum pink with the sisters' faces as Barbies, and a clever take on the doll's signature logo. The elder Hadid even posted a Snapchat of her wearing one of the Tees. Before you roll your eyes too harshly, you have to admit that the swag is pretty genius. And besides, aren't the world's biggest models' social media parades practically tours in and of themselves at this point anyway?

Belgie Tour tees are available for $50 at UrbanSophisticationBoutique.com.

#GigiHadidSnapchat @gigihadid

A photo posted by Gigi Hadid Snapchat Updates (@gigihadidsnapchat) on

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