In the latest chapter of Miu Miu’s debut creations, the brand takes a step back in time with a brand new campaign photographed by Steven Meisel and featuring model muse and longtime V contributor, Gigi Hadid. As the starring face of the campaign, Hadid embodies the essence of the brand while showing off the fashion house’s reimagined Wander and Arcadie matelassé bags.

Against a backdrop of ethereal pastels, each frame of the campaign serves as a visual love letter to the work of British interwar photographer, Yevonde. Known for her avant-garde use of color and revolutionary approach to female portraits, Yevonde’s influence is seen in every single shot. A feminist and suffragette, she is infamous for breaking societal norms and opening her own studio at just 21 years old. Gigi Hadid, straddling the realms of high fashion and cultural prominence, resembles the subjects immortalized by Yevonde, making her the perfect candidate for the campaign. 

Miu Miu’s Wander and Arcadie bags are imagined in new, vibrant colors like caramel, yellow, and orange tones, fully embracing a contemporary color palette. With techno beats playing throughout the film to Hadid sporting a bouncy blonde bob matched with her piercing blue eyes, the entire campaign radiates joyful energy.

Discover more of the collection at miumiu.com