Girlfriend Collective to Launch Eco-Friendly Activewear

Girlfriend Collective to Launch Eco-Friendly Activewear

The full online store launches June 28.

The full online store launches June 28.

Text: Madison Breaux

After months of waiting, Girlfriend Collective is finally ready to launch their full line of luxury activewear. The brand announced through Facebook that they expect to launch the full online store on June 28 at 10 AM PST. Be ready, because for a limited time, you will be able to pre-order new colors of leggings and sports bras each week for three weeks before the full release.

The brand specializes in minimalistic activewear that is also sustainable. What exactly does this mean? It means that each pair of Girlfriend Collective leggings is made from 25 recycled plastic water bottles from Taiwan. The founders of the brand fear fast fashion (rightfully so), and therefore wished to create a foundation built on recycled fabrics. They admired Taiwan’s dedication to recycling, and decided to get involved. Taiwan recycles 55% of their waste, compared to 35% in the United States. In addition to creating affordable activewear that doesn’t ruin our environment, the Girlfriend Collective team insures that all of their employees, from the factory to the offices, earns a fair and livable salary.

Girlfriend Collective is just one of the many brands to adopt environmentally sustainable production plans. Companies like Patagonia and Reformation stay conscious of the environmental footprint by producing eco-friendly garments. Recycling is also at the forefront of Reformation’s platform. The brand currently recycles around 75% of its garbage.

Since they started producing their clothing, Girlfriend Collective has currently stopped around 6,000,000 plastic water bottles from being thrown into a landfill just by creating their athletic clothing. Girlfriend Collective’s fabric facility has perfected the process for turning recycled water bottles into a fabric that is safe to wear and soft to the touch. After the caps and labels are removed on these water bottles, they are shredded into tiny chips. From then, the chips are processed into minuscule fibers that become yarn, and this yarn becomes a pair of Girlfriend Collective leggings.

In order to test their product, Girlfriend Collective began selling their black workout leggings for the cost of shipping, which was $19.95. This may seem steep, but think about the last time you bought a pair of leggings for $20. They either felt like cardboard or became see-through from one round in the washer. Girlfriend Collective wants to put an end to low-quality clothing by taking into account the fabric and construction of the leggings.

Their leggings have just the right amount of compression, so the fabric forms perfectly to your body, but you don’t feel like you’re bandaged with no escape. The simple style of the leggings means you can wear them when you’re working out or going out.

Although the company has previously only released leggings to the public, their full website will have a complete line of athleisure clothing, in enough styles and colors for everyone.

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