Gucci Pays Tribute to Northern Soul for Pre-Fall 2017 Campaign

Gucci Pays Tribute to Northern Soul for Pre-Fall 2017 Campaign

The legendary fashion house casted only black models for their latest campaign.

The legendary fashion house casted only black models for their latest campaign.

Text: Jake Viswanath

In a major win for representation in fashion, Gucci is celebrating diversity by featuring an all-black crew of models in their Pre-Fall 2017 ads. The campaign, shot by Glen Luchford and entitled ‘Soul Scene,’ is a tribute to Northern Soul, an underground movement in the late 1960s that brought classic disco dance moves and black upbeat soul music to the forefront of British and American club culture.

The ads feature the models in their best platform sneakers and shiny garments from the collection, pulling off the splits, handstands, and fierce poses that defined the era. While it’s a much different look from the regal space aesthetics of their Fall 2017 show, it proves Gucci’s versatility and mastery in committing to visual themes.

Most importantly, the campaign is another great exemplar of the gradually increasing diversity in fashion, a move that is fitting for Gucci considering their previous display of all-black models on their Instagram. The ads are also a much-needed lesson for certain brands in how to properly showcase diversity and raise awareness about social issues in advertisements, especially in light of last week’s tragic advertising missteps.

Just as Gucci is once again paving the way for innovative fashion under the creative direction of Alessandro Michele, they are also leading the charge in celebrating diversity in the right ways. Take a look at the entire campaign below.

Credits: Photos: Gucci

UP NEXT

TLC Throws It “Way Back” With Snoop Dogg on New Single