GucciGhost Takes Over Gucci's Fifth Avenue Flagship Store

GucciGhost Takes Over Gucci's Fifth Avenue Flagship Store

The Gucci gang was in full force at last night's global launch of GucciGhost.

The Gucci gang was in full force at last night's global launch of GucciGhost.

Text: William Defebaugh

It's well known that Gucci has become the high-end luxury brand most in touch with the young generation of fashion consumers and creatives that are driving the industry forward, and the label's latest collaboration with graffiti artist Trouble Andrew, aka GucciGhost, is no exception. Last night, the brand held a private fête to celebrate the launch, turning its flagship Fifth Avenue store into an installation highlighting Andrew's signature motifs.

The Gucci gang was in full force with Petra Collins, Hari Nef, and India Menuez, who were joined by Karl Glusman, Phoebe Collings-James, Santigold, Charlotte Ronson, Langley Fox, Leigh Lezark, Kitty Cash, and more, sipping champaign as they enjoyed the seven unique Snapchat geofilters that were created by Gucci and Ghost for the event. Go inside the star-studded event below, and shop the collection here.

Credits: Photos courtesy of Dimitrios Kambouris/Getty Images for GUCCI

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