Hailey Baldwin Gets Her First Beauty Line

Hailey Baldwin Gets Her First Beauty Line

You get a beauty line! You get a beauty line!

You get a beauty line! You get a beauty line!

Text: Ian David Monroe

In today’s social media-obsessed world, brands are looking to tap into the devoted followings of the sphere’s biggest power players. This isn’t news, but the beauty industry’s latest marketing gimmick is: Have a social following? There’s a personal beauty range waiting for you.

Models, actresses, and singers have appeared in campaigns for Maybelline, M.A.C, Estee Lauder, and more for years, but, today, it’s not about the endorsement; it’s about the collaboration.

Hailey Baldwin is the latest social star to step into the ring, announcing her new line of cosmetics in collaboration with Australian brand Model Co Cosmetics. The announcement, of course, came as an Instagram. The model's fuller-than-possible pout is on full display. Should we expect some glosses, a la Kylie Jenner? The possibilities are endless.

On the collaboration, she says, “‘I have always loved the world of beauty and was thrilled to be given the chance to show my creativity. I love that my fans can now create my personal beauty style. My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas.”

Giving fans the chance to “create [her] personal beauty style” is exactly what these collections bank on. When your career is based on your looks, there’s no better product to promote than makeup. Baldwin's celebrity friendships and rumored relationships give her serious clout in a market of a young, eager, and looking-for-guidance generation.

Baldwin’s line will be available for purchase starting November 25.

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