HAIM Hint at New Music with International Billboards

HAIM Hint at New Music with International Billboards

Album two is coming!

Album two is coming!

Text: Ian David Monroe

Long gone are the days of standard album announcements and in their place, Instagram-ready marketing schemes meant to build solid buzz and thirst for more. These early nuggets, typically in the form of a cryptic 30-second TV spot or advertisements, set the tone for the artist's forthcoming "era"—a new sound or a new look. The latest to join in is HAIM, the rocking sister trio whose debut album Days Are Gone soundtracked the summer of 2013—the full release came in September, but there were plenty of early singles. (It also earned them a cover for V88.)

Now, four years later, the girls are gearing up for record two. A picture of the band has been spotted splashed across billboards in London, LA, Berlin, and Sydney. True-to-form it's sunny and a little '70s meaning we should expect more of the tunes that earned them a Best New Artist nomination at the 2015 Grammys.

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