Hedi Slimane Takes to Twitter to Clarify his Usage of the YSL Logo

Hedi Slimane Takes to Twitter to Clarify his Usage of the YSL Logo

The designer posts a series of "for the record" tweets about his use of the YSL logo.

The designer posts a series of "for the record" tweets about his use of the YSL logo.

Hedi Slimane’s Twitter account sprung to life last night when the designer launched into a series of tweets, all in caps lock. In the 22 posts, Slimane proves that he always fully embraced the iconic YSL logo during his tenure at the house, despite his initial rebranding. He starts, “There have been inaccurate statements on recent articles regarding Hedi and the usage of the YSL historical logo.”

In 2012, Slimane famously rebranded the label, dropping the Yves from Yves Saint Laurent and modernizing the typeface. The move proved contentious for some, but undeniably successful. Earlier this year, Slimane left his position as the creative director of the company, leaving the role to be filled by Anthony Vaccarello, who showed his first collection just a week ago. In the week since, there have been many a story written about Vaccarello's usage of the YSL logo in comparison to Slimane's, prompting the latter to set the record straight.

See all 22 tweets below before they likely get deleted.

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