Equal Pay Day and How You Can Show Your Support

Equal Pay Day and How You Can Show Your Support

With women, on average, receiving 20% less than their male counterparts, Equal Pay Day looks to shed light on how individuals and companies can bring an end to the gender pay gap.

With women, on average, receiving 20% less than their male counterparts, Equal Pay Day looks to shed light on how individuals and companies can bring an end to the gender pay gap.

Text: Ndey Buri

April 4 is Equal Pay Day—a day that sheds light on the unjust nature of the gender pay gap and how women, on average, receive 20% less pay than their male counterparts.

Established in 1996 by the National Committee on Pay Equity, awareness surrounding Equal Pay Day has grown substantially over the past two decades, though there is much work still left to be done. Today, Lean In, an organization founded by Facebook COO Sheryl Sandberg, advocates for an end to the gender pay gap and is at the forefront of Equal Pay Day as they work to provide information on the various ways businesses and individuals can benefit from closing the gender pay gap once and for all. According to Lean In, though all women will reportedly receive 20% less pay than men, the reality for women of color is critically lower, with black women being paid 37% less and Hispanic women being paid 46% less.

The fight towards equal pay for women has been plagued with strong opposition as, on March 27, Donald Trump repealed the 2014 Fair Pay and Safe Workplaces order—an order mandated by President Obama which holds federally-contracted companies responsible in complying with 14 labor and civil rights laws which ultimately protects women's rights in the workplace. Despite persistent resistance from the government, there are thankfully many ways that individuals and organizations can show their support for Equal Pay Day.

Lean In's #20PercentCounts campaign believes that since women receive 20% less than their male counterparts, they should receive a 20% discount on purchases. So today, in support of that notion, participating companies include Lyft, who will pledge to donate 20% of rider's fees to women and family-targeted charities, Procter & Gamble who are offering 20% rebates on their products and LUNA Bar will give customers 20% off purchases while also matching these discount with a company donation.

With women making up nearly half of today's workforce, it is important to protect and honor their rights. Learn more about what you can do, here. Today, in unity, many are wearing red to bring further awareness to all that Equal Pay Day is about. That's a good place to start.

In partnership with Lean In, Hulu and Funny Or Die have produced a hilarious-yet-accurate video that visually answers what is would look like if women received 20% less of everything.

Credits: Photos and video courtesy of Lean In and NNAF Abortion Funds

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