Is Snapchat Over?

Is Snapchat Over?

Instagram introduced some new features which could leave Snapchat hanging in the dust.

Instagram introduced some new features which could leave Snapchat hanging in the dust.

Text: Jake Viswanath

There comes a time in a social network’s life when people simply don’t use it as much — MySpace is more of a nostalgic relic than a usable website; Vine is literally dead in the water; and Facebook is now really just used for memes and keeping in touch with distant family members that you want to keep distant. And if Instagram has its way, the next social platform to bite the dust will be the beloved Snapchat.

Today, Instagram introduced their first face filters to the world, just like the ones you’ve been using on Snapchat for the past year and a half. The social network is rolling out only eight filters for the time being, including koala ears, a pair of nerdy glasses with math equations circling around, and a glowing gold-leaf crown that is practically a direct copy of Snapchat’s effect. But no fear, the app will be releasing more with coming updates.

The filters are the Instagram’s latest poach from Snapchat, after the app created their own stories function and a “rewind” mode that shows a video in reverse, both features that Snapchat mastered previously. And their savage moves are working. Snapchat added only five million daily users in the last three months of 2016, a stark drop from the ten million they added in the previous three quarters. In its most recent quarter, Snapchat reported over 166 million active daily users, while Instagram said their Stories feature alone had over 200 million active daily users. The stock of Snapchat is also dropping drastically, as the company reported a loss of over two billion last quarter.

Considering its ongoing decline and Vine’s rapid path to oblivion after Instagram allowed videos to be posted on the platform, Snapchat should be shaking in its boots right now. While nothing about these features are original, Instagram has taken every trick in the book and streamlined it considerably, making every feature much easier to use, and on one app to boot. What we need right now is a little simplicity in life, and Instagram is making our online world that much easier.

Today, we’re introducing face filters, an easy way to turn an ordinary selfie into something fun and entertaining. Whether you’re sitting on the couch at home or you’re out and about, you can use face filters to express yourself and have playful conversations with friends. Simply open the camera and tap the new face icon in the bottom right corner. Tap a filter to try it on and send it to your friends or add it to your story. They even work with Boomerang! Also today, we’re rolling out three new creative tools. Make videos that play in reverse with “Rewind,” add context to your story with a hashtag sticker and get creative with the eraser brush. Instagram has always been the place you can go to turn regular moments into something you can’t wait to share. Now, you have more fun and easy ways to express yourself and connect with the people you care about most. To learn more about today’s updates, check out help.instagram.com. These updates are available as part of Instagram version 10.21 for iOS in the Apple App Store and for Android in Google Play.

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Picture this: 6-year-old Ashima Shiraishi (@ashimashiraishi) is playing in New York City’s Central Park when for the very first time she spots people rock climbing. “I was immediately intrigued,” says Ashima, now 16, who’s often referred to as one of the world’s strongest climbers. Today, the NYC-native travels the world to conquer new challenges — Japan, Thailand and South Africa are three of her favorite locations where she’s bouldered and climbed — and she continues to stay on top as a champion, while constantly progressing by connecting to each and every movement. “You need to be graceful, but also powerful, like no other sport. And that’s something that really motivates me to keep on pushing myself.” To see what a day in Ashima’s life is like, watch our Instagram story.

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Credits: Photo: Instagram

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