Jared Leto on Modern Masculinity and What Gucci Guilty Is All About

Jared Leto on Modern Masculinity and What Gucci Guilty Is All About

In an exclusive interview with V, the Oscar award-winning actor discusses his relationship with Gucci creative director, Alessandro Michele, and his new role as the face of Gucci’s latest fragrance, Gucci Guilty Absolute.

In an exclusive interview with V, the Oscar award-winning actor discusses his relationship with Gucci creative director, Alessandro Michele, and his new role as the face of Gucci’s latest fragrance, Gucci Guilty Absolute.

Text: Ndey Buri

Italian fashion house Gucci has unveiled the campaign video for its latest men’s fragrance, Gucci Guilty Absolute, which stars actor Jared Leto in scenic Venice, Italy. The brand launched the Gucci Guilty line in September of 2016, featuring a range of fragrances for him and for her. In speaking with

In speaking to V about his relationship with Gucci creative director, Alessandro Michele, Leto explains that he was initially drawn to career, and physical, commonalities with the designer. “We’re both of similar age. We both are creative people. We love to work. We both often have a beard and long hair and a similar sense of humor.” “I guess what struck me too about Alessandro,” Leto goes on to note, “was not only his creative genius, but his kindness, and that is something rare to see in someone so gifted, so generous and so kind. We got to know each other and then everything else followed. It’s been an absolute joy to work with him and his team of people.” High praise coming from one of today’s most talented actors.

A smoldering, woody fragrance that aims to be “a modern declaration of self-expression and emancipated sexuality,” Leto identifies readily with Michele’s vision for Gucci Guilty. "Having grown up with a single mom,” Leto points out, “I had my own perspective on femininity and masculinity. I grew up with a very independent, creative, strong woman in my life. I wasn’t taught about any preconceived, or given, any preconceived notions about masculinity.” On modern masculinity, the actor indicates that “today’s masculinity, I hope, is one that an individual can define for themselves. I’m a believer that people should be who they want to be, should live how they wish to live. Period.”

The fragrance’s bold persona coincides with the #GuiltyNotGuilty campaign statement, which Leto attributes as the power of fragrance to his fashion and individual sensibilities. “I think the way of consciously making a mark on a particular adventure or evening or some kind of event is a really interesting way to add something special to the experience.” On these, “experiences”, Leto had this to add, “I think that Gucci Guilty, in particular, is the perfect addition to a night of adventure or mischief or an exciting evening that you want to add a marker to, in a way.”

Gucci Guilty Absolute is available now at Macy’s.

Credits: Images courtesy Gucci

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