Adidas Highlights: A Remarkable Fusion of The Past and The Future

Adidas Highlights: A Remarkable Fusion of The Past and The Future

We want it all

We want it all

Text: Emma Blanchard

V Contributing Fashion Editor and stylist Jay Massacret has teamed up with photographer Benjamin Alexander Huseby on a lookbook for adidas' Highlights, a F/W '16 collection. The theme of adidas Highlights is future vintage, heavily incorporating easy, cool, throwbacks for contemporary dressers. The shoot, which took place in Berlin, is meant to capture the essence of free-spirited youth, clubbing culture, and abandoned cityscapes. A celebration of some of adidas’ most iconic pieces intertwined with breakthrough 21st-century innovation, the Highlights collection is remarkably diverse. The goal of combining two very contrasting styles is to create a collection that is comfortable and futuristic, yet pragmatic. Successfully, adidas has flawlessly fused the two together.

Globally, the collection will be dispersed throughout the F/W '16 season in unique adidas concept stores: No74 in Berlin and No42 in Paris will offer a wide selection of the F/W '16 Highlights.

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