Kacy Hill Gets Tied Up and Painted in New Video for "Hard To Love"

Kacy Hill Gets Tied Up and Painted in New Video for "Hard To Love"

The artist becomes a canvas for her own words.

The artist becomes a canvas for her own words.

Text: Ian David Monroe

There is plenty to unpack in Kacy Hill's new music video for "Hard to Love": the body paint, the Araki-esque bondage, the ritual cleansing, to name a few. The video kicks off with a reclined Hill having her lyrics painted across her eyes, stomach, back, and legs, which sets the tone for the video. Here, Hill is an object to have her work projected upon her, notably, by a man. Adding in the bondage typical of S&M, the video has plenty of hints of sexuality, but nothing so overt as to suggest a sexual relationship between the two leads—a clear diversion from standard pop star story lines.

Recently, at a photo shoot for V, Hill said the track was actually about a relationship with a family member, but recognized how it could be read romantically. While in a broader sense her debut album, Like A Woman, is about sex, "It’s also about intimacy, longing, heartbreak, and exploration. Where Hill had previously been relying on catchy hooks and production to tell her stories, now she’s relying on her deepest longing, desire, and curiosity to inform the tracks," according to her website. What's for certain is that her album will touch on the range and nuances of relationships, including the relationship with one's self.

The video follows the singer's video for "Like A Woman," which was also directed by J.A.C.K., a French duo who has worked with Christine and the Queens.

Like A Woman comes out June 30, via G.O.O.D. Music.

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