Kat Von D x Too Faced Announce "Better Together" Collaboration

Kat Von D x Too Faced Announce "Better Together" Collaboration

Two makeup moguls join forces for one of this year's biggest beauty launches

Two makeup moguls join forces for one of this year's biggest beauty launches

Text: Jillian Selzer

While Kat Von D has made headlines in past weeks for a certain friendship-turned-feud with fellow makeup artist Jeffree Star, her latest collaboration proves she bounces back quickly. In a highly-anticipated release, the makeup mogul and fellow brand Too Faced announced the "Better Together" collection on Instagram yesterday. Kat Von D and Too Faced co-founder Jerrod Blandino teamed up for the line, teasing the project for months on social media before its official unveiling.

The first product from the line features a heart-shaped palette with all-new shades from each brand. The heart is also deconstructible, with a magnetic strip joining the two halves to literally showcase the collection's "Better Together" tagline. The palette is coupled with Von D's popular "Tattoo Liner" and Too Faced's "Better Than Sex" mascara, both of which are bestsellers for the brands. The collection also stays true to the brands' sustainability efforts, with all the products verified as vegan and cruelty-free.

In a statement on the Too Faced website, Von D describes her relationship with friend and collaborator Blandino, saying, "There are few people in the world that I have been lucky enough to meet who make me feel like I belong. Jerrod is one of them. He’s my friend, my muse, and an excellent example of what a real hero is made up of. To me, this collaboration represents something much bigger than lipstick and eye shadow. This is a love letter that we have created together—dedicated to all of you—in hopes that it inspires love, kindness, and compassion. Because together, we are truly better."

While the rest of the line is still under wraps, the limited-edition products are sure to be well-received. The collection launches in the U.S. and Canada on December 26 and internationally on Valentine's Day of next year.

Credits: Photo Courtesy of Too Faced

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Model Memos: Hannah Smith