Kenzo Taps 'Lemonade' Director for Spring 2017 Campaign Film

Kenzo Taps 'Lemonade' Director for Spring 2017 Campaign Film

The brand makes a compelling statement in their latest ad campaign.

The brand makes a compelling statement in their latest ad campaign.

Text: Alice Ly

Kenzo has released the full film for their Spring 2017 campaign, Music is my Mistress, and it was conceived by creative directors Carol Lim and Humberto Leon, and filmmaker Kahlil Joseph—you know, the man behind Beyonce's Lemonade videos. The film stars Grey's Anatomy actor and Black Lives Matter activist Jesse Williams, musician Kelsey Lu, and actress and daughter of Diana Ross, Tracee Ellis Ross, who won a Golden Globe for her role in Black-ish.

Dialogue in the film is magnified through the puncturing silence. Williams's character refers to Ross's character as an "African princess," as he continues traveling to search for her. At one point, he is heard saying that she is "banned from the country." The political undertones of Music is my Mistress are clear, but beautifully integrated.

The timely released film, which celebrates the creativity of PoC, features quotes of Djibril Diop Mambéty, a Senegalese film director, actor, composer, and poet. One reads, "I believe Africans in particular must reinvent cinema." and "One must have the mad belief that anything is possible—you have to be mad to the point where of being irresponsible."

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