Text: Ian David Monroe
It's official: 2016 will be known as the year that Midwestern store clerk-turned-pop star Kiiara began infecting radio waves worldwide. Like Lorde before her, Kiiara started her following on SoundCloud, and has already amassed more than fifteen million plays. Her songs pan out like anthems to unapologetic party kids everywhere; the message of track “Tennessee” stands in total antithesis to Alessia Cara’s earworm “Here.”
Today, Kiiara releases her first music video, for her debut track “Gold.” In it, she sits on her throne amongst gilded and tattoed men and women. It’s clear she’s running the kingdom she’s creating.
The “Gold” video follows a recently announced EP, Low Kii Savage, and a new track, “Hang Up Tha Phone.” The latter premiered today on Zane Lowe’s Beats 1 Radio show. Listen and watch both above.