Gucci is shining a spotlight on one of their legendary designs, the Horsebit 1953 Loafer, with the help of British actor Kingsley Ben-Adir.

Initially conceptualized and released in 1953, the Horsebit loafer has stood the test of time and become a key signifier of the Gucci brand. You can spot the double ring and bar, which pays tribute to Gucci’s equestrian origins, from a mile away, which makes this the perfect accessory to represent the house’s new direction.

For the spring season, Creative Director Sabato De Sarno unveils the new campaign as a part of an overall reimagining of the Gucci label with heritage as a core tenet. The images, shot by photographer Heji Shin and styled by Alastair Mckimm, feature Ben-Adir in minimalistic settings wearing Gucci clothes that reflect the classic and elegant nature of this campaign. Future generations of men continue to look like a million bucks when they slip on this iconic shoe once again.

Discover More
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.