#KnotOnMyPlanet: How You Can Help End Elephant Genocide

#KnotOnMyPlanet: How You Can Help End Elephant Genocide

Join the movement to end the senseless murder of elephants

Join the movement to end the senseless murder of elephants

Text: William Defebaugh

30,000 elephants are killed every year for their ivory: That’s one elephant every fifteen minutes. One third of all elephants have been killed in the last seven years.

This is why Linda Evangelista, Naomi Campbell, Christy Turlington, Cindy Crawford, Doutzen Kroes, Gigi Hadid, Karlie Kloss, Cara Delevingne, and more industry leaders are teaming up with the Leonardo DiCaprio Foundation, Tiffany & Co., Snapchat, the CFDA, and a fast-growing list of partners and fashion brands on the #KnotOnMyPlanet social media campaign to raise awareness and money for the Elephant Crisis Fund, an initiative of Save the Elephants and the Wildlife Conservation Network, this Friday, September 9th.

Joining the campaign isn't difficult. All you need to do is tie a knot, and post it to social media with information about how to get involved with the campaign. You can watch a video about the campaign narrated by Robin Wright below, along with fast facts about #KnotOnMyPlanet.

LAUNCH: SEPTEMBER 9, 2016

LOCATION: NEW YORK FASHION WEEK

HASHTAG: #KnotOnMyPlanet

WEBSITE: www.knotonmyplanet.org

TWITTER: @ElephantCrisis

FACEBOOK: facebook.com/elephantcrisisfund

INSTAGRAM: instagram.com/elephantcrisisfund/

PARTNER: Wildlife Conversation Network

THE MAIN MESSAGE: 30K elephants killed a year? #KnotOnMyPlanet Tie a knot. Donate. End the slaughter. bit.ly/2agrtcq

Photo by Nathaniel Goldberg.
Credits: Cover photo: Doutzen Kroes photographed by Nathaniel Goldberg.

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