Lady Gaga Stars In Tiffany & Co.’s Super Bowl Campaign

Lady Gaga Stars In Tiffany & Co.’s Super Bowl Campaign

The "Diamond Heart" singer with diamond-selling singles is a natural pick for the jewelry brand.

The "Diamond Heart" singer with diamond-selling singles is a natural pick for the jewelry brand.

Text: Jake Viswanath

The Super Bowl Halftime Show isn’t the only notable event that Lady Gaga is starring in—she’s also taking center stage in the latest campaign for Tiffany and Co. The legendary jewelry house released the campaign images this morning and announced that the Lady herself will star in a minute-long campaign ad, due to premiere right before she takes the Halftime Show stage.

The campaign visuals perfectly complement the beautifully subdued imagery of the Joanne era, seeing Gaga show off her best Tiffany jewels in a sophisticated black get-up, shot in simple black and white. The images embody the best visual characteristics of both Gaga and Tiffany's, making for a seamless and natural collaboration.

In a sneak peek for the ad, Gaga explains how we should never hesitate to explain our artistic ambitions and skills. "It's pretentious to talk about how creative you are. I don't feel that way at all,” she states. “I think it is empowering and important, and I'm coming for you.”

She’s not lying. Taking on the biggest stage in the world following the success of Joanne is already a mighty achievement. Add her upcoming leading role in A Star Is Born and an expected world tour announcement, and there’s no stopping her anytime soon.

See images from the campaign below.

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