Text: Emma Blanchard
Rising singer Lola Sparks premieres the lead single, "Soon To Die," from her forthcoming debut album Diary of a Lost Girl, exclusively on V.
The English/German artist moved to Berlin to embark on a career in music and writing. Her storytelling visions play out in both song and video—below she cinematically brings her track to life. Not long after her move, Kris Steininger, her current co-producer and co-writer, discovered her work. The two then joined forces to transform Lola’s writing into future hits.
Flicking through Sparks' promotional package, it becomes quite obvious that singing is only one artistic expression she works in. Her time spent in Berlin building up a character—however true-to-form it is—has paid off. What emerges here is a fully-realized artist just waiting to be uncovered by the masses. At the end of this post, you'll find a poem in which she describes herself in halves, painting a picture of polar balance.
Having collaborated with James Dring (Gorillaz), Alan Moulder (Smashing Pumpkins, Interpol), Dan Gretch (Lana del Rey, Keane), Jules Buckley (Arctic Monkeys, Björk, Flying Lotus), Sparks is no stranger to the realm of genius musicians and writers of varying genres. The self-produced album combines contemporary electronic beats and crisp vocals while uniquely incorporating a classical element of an epic orchestra. The unusual combination of tones and sounds makes this single, as well as the album as a whole, a tuneful masterpiece that is truly one of a kind. Check out Lola’s new single below and keep an eye out for her EP in October 2016.