London Fashion Week Alters Schedule to Give Journalists a Rest

London Fashion Week Alters Schedule to Give Journalists a Rest

This September, journalists and editors will now have an extra day to get to London from New York.

This September, journalists and editors will now have an extra day to get to London from New York.

Text: Christina Cacouris

It's not just the designers that are feeling fashion burnout. Yesterday, Caroline Rush announced that the British Fashion Council in conjunction with the Council of Fashion Designers of America are altering London Fashion Week's schedule so that there will be an extra day for journalists and editors to get to London after the New York shows.

With mounting pressures and accelerating product cycles, the question of mental strain and exhaustion on the part of the designers has been broached for several years now, but never has the pressure on the members of the media—who have to fly around the world to cover the ever-growing number of collections been looked at — until now.

"Hats off to the CFDA," said Rush, the BFA's chief executive officer in a statement announcing the change. The move will also allow journalists to be present (and awake) for the shows on the first Friday of LFW, which for years have been forsaken thanks to the exhausting schedule of the fashion week circuit.

Credits: IMAGE COURTESY OF SCHOHAJA

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