Luisaviaroma'S Techdreamers Festival

Luisaviaroma'S Techdreamers Festival

For the 12th edition of their Firenze4Ever festival, concept store LUISAVIAROMA partnered with Swarovski for a TechDreamers themed event celebrating the convergence of technology, music, fashion and art. The three-day event kicked off with a gala dinner in Firenze, uniting numerous influencers from across these industries, including Johnathan Alexander Edwards, Rach Parcell, Crystal Mu and Andrea Panconesi. 

Along with an in-store entryway installation involving quartz mirrors decorated with thousands of crystals, the teams also put together a Crystal Couture exhibition showcasing the finest high fashion pieces designed with Swarovski crystals. 30 design talents, both renowned and new, were also commissioned to create a limited edition collection utilizing Swarovski elements. The fantastical results will remain on view until January 24th. 

No fashion-filled weekend would be complete without an over-the-top party, however, and LUISAVIAROMA knows that well. Before sending their guests off, they hosted the Dream Party, featuring live performances from YouTube sensation Jasmine Thompson, model and singer Petite Meller, electro-pop group Dragonette, and the Australian DJ-duo Nervo. As our editors can attest, it was a night—and a weekend—to be reckoned with.

For the 12th edition of their Firenze4Ever festival, concept store LUISAVIAROMA partnered with Swarovski for a TechDreamers themed event celebrating the convergence of technology, music, fashion and art. The three-day event kicked off with a gala dinner in Firenze, uniting numerous influencers from across these industries, including Johnathan Alexander Edwards, Rach Parcell, Crystal Mu and Andrea Panconesi. 

Along with an in-store entryway installation involving quartz mirrors decorated with thousands of crystals, the teams also put together a Crystal Couture exhibition showcasing the finest high fashion pieces designed with Swarovski crystals. 30 design talents, both renowned and new, were also commissioned to create a limited edition collection utilizing Swarovski elements. The fantastical results will remain on view until January 24th. 

No fashion-filled weekend would be complete without an over-the-top party, however, and LUISAVIAROMA knows that well. Before sending their guests off, they hosted the Dream Party, featuring live performances from YouTube sensation Jasmine Thompson, model and singer Petite Meller, electro-pop group Dragonette, and the Australian DJ-duo Nervo. As our editors can attest, it was a night—and a weekend—to be reckoned with.

PHOTO  ALESSANDRO MOGGI

JUSTINE THOMPSON

PHOTO  ALESSANDRO FIBBI

PETITE MELLER

PHOTO  ALESSANDRO FIBBI

PHOTO  ALESSANDRO FIBBI

NERVO

PHOTO  ALESSANDRO FIBBI

PHOTO  ALESSANDRO FIBBI

PHOTO  ALESSANDRO MOGGI

PHOTO  ALESSANDRO MOGGI

PHOTO  ALESSANDRO MOGGI

CLICK TO SEE PHOTOS FROM THE LAUNCH DINNER AND CLOSING PARTY...

PHOTO  ALESSANDRO MOGGI

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