Madonna Weighs In On Pepsi's Controversial Protest Ad

Madonna Weighs In On Pepsi's Controversial Protest Ad

The singer took to social media to offer her thoughts on Pepsi's now-infamous commercial starring Kendall Jenner.

The singer took to social media to offer her thoughts on Pepsi's now-infamous commercial starring Kendall Jenner.

Text: Truman Ports

Yesterday, Pepsi issued an apology for their controversial ad in which Kendall Jenner seemingly ends police brutality and a protest (which also resembles more of a street festival) by handing a police officer a can of Pepsi. It didn't take long for Madonna to jump on Instagram to weigh in, and remind us all that the company is no stranger to pulling ads.

Back in 1989, the famed singer was offered a year-long endorsement contract by Pepsi to sponsor her upcoming Blonde Ambition World Tour. The commercial featured Madonna's soon-to-be hit single "Like a Prayer" from her soon-to-be-released album of the same name. The ad had Madonna and her younger self interacting through the television, the older Madonna watching a home video of one of her childhood birthdays. The commercial ends with the two holding up a can and bottle of Pepsi, the older Madonna telling her younger self to "make a wish."

The day after the Pepsi commercial premiered, the official music video for "Like a Prayer" debuted on MTV and became one of the most controversial videos of the time. Crosses were burning in the background, Madonna kisses a black saint, and wounds similar to the crucifixion of Jesus are among some of the religious imagery that even the then Pope found blasphemous and condemned. The Cola company, of course, pulled the ad stating, "When you've got an ad that confuses people or concerns people, it just makes sense that that ad goes away."

So naturally after this week's ridiculousness from Pepsi, Madonna found a way to get a few digs in on Instagram. She posted a video snippet of the Kendall Jenner ad with the caption, "When you wake up and realize that Shit just really doesn't make sense! #chosen Side Note: My Pepsi commercial was pulled 30 years ago because I was kissing a black saint! #ironic."

The Queen of Pop made one last bold statement though with a second picture of her at the 1999 Grammy's walking in all red holding a can of Coke to match. The caption she chose was one single emoji: the number one blue ribbon medal. Well done, Madge.

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