The anticipation has been building up on social media, and the highly awaited Maison Margiela x Gentle Monster collaboration is finally making its grand entrance–and it’s definitely worth the wait.

In a continuation of their successful partnership, the iconic Parisian fashion house and the innovative Korean eyewear brand have joined forces once again to deliver another collection. Curated under the creative direction of Maison Margiela’s John Galliano, this new lineup features seventeen exquisite pieces, including ten sunglasses and seven spectacles.

Courtesy of Maison Margiela x Gentle Monster

The campaign for this collaboration, captured by photographer Jordan Hemingway, transports viewers into a dreamlike realm where the boundary between reality and fantasy blur. Combining Maison Margiela’s haute couture aesthetics with Gentle Monster’s bold design philosophy, the images promise an otherworldly experience for those who don these stylish sunglasses.

The collection includes a range of striking designs, from the sleek and futuristic MM101 and MM102 styles to the classic acetate frames, available in various shades like black, white, grey, and tortoiseshell. Additionally, leather-framed editions in hues of ivory, khaki, and blue add a touch of luxury to the lineup.

Courtesy of Maison Margiela x Gentle Monster

True to Gentle Monster’s avant-garde spirit, the launch of this collaboration will be accompanied by larger-than-life installations in five major cities, blending human interaction with futuristic elements in a truly immersive experience.

The full collection is available both in stores and online.