Margiela Co-Founder Jenny Meirens Has Died

Margiela Co-Founder Jenny Meirens Has Died

The creative force who helped launch the elusive label passed away this weekend.

The creative force who helped launch the elusive label passed away this weekend.

Text: Christina Cacouris

Jenny Meirens, co-founder of the fashion world's most elusive brand—Maison Margiela—passed away this weekend at the age of 73.

Meirens and Martin Margiela met in 1983 when Meirens sat on the judging panel of the Belgian Golden Spindel Award, attempting to sway the other judges in his favor. Margiela didn't win, but Meirens offered the young designer the opportunity to sell his clothes in her store on Place St. Catherine, Crea. "Jenny definitely launched that neighborhood into what it is today, Brussels's most hyped designer area," Margiela was quoted as saying. The two ultimately launched (the then-titled) Maison Martin Margiela in 1988.

Through their 16-year partnership, Meirens kept a low profile but offered a rare interview in February to T Magazine, who described her thusly: “If Margiela was the designer, Meirens was his foil and facilitator, the woman who made sure he had everything he needed to make, sustain and amplify the name.”

"I was certain we shouldn't - we couldn't - just come up with something that read Martin Margiela," she told the magazine, explaining how she came up with the idea for the blank white Margiela label. "When people come into a shop and see strong clothes with no name on them they are going to be more curious."

Maison Margiela’s Instagram account posted a picture of the two in a tight embrace, their faces—appropriately—invisible.

UP NEXT

Kesha Releases Single "Praying" and Announces New Album, Rainbow