Milk Makeup Is Releasing a Rainbow Glitter Highlighter for Pride Month

Milk Makeup Is Releasing a Rainbow Glitter Highlighter for Pride Month

Milk Makeup are teaming up with The LGBT Center to release a product for pride month.

Milk Makeup are teaming up with The LGBT Center to release a product for pride month.

Text: Carolyn Hanson

Milk Makeup has been teasing a new product on their Instagram all week, leaving fans of the "cool-girl" makeup brand wondering what could possibly be coming next. There are two hints that have been repeated, though: it's rainbow, and it's glittery.

It's not a coincidence that the release of this new product coincides with pride month. In fact, the new product, a limited-edition rainbow glitter holographic highlighter stick aptly named the GlitterStick, is all about pride–it's being released in conjunction with The Lesbian, Gay, Bisexual & Transgender Community Center (also known as The Center) in NYC. Half of the proceeds from the GlitterStick go directly to The Center, with Glennda Testone, the Executive Director stating in regards to their choice in partner that "Milk Makeup has a fantastic reputation for prioritizing freedom of expression and authenticity. They are a perfect fit with our mission to empower people to lead healthy, successful lives, while celebrating our diversity and advocating for justice and opportunity."

To celebrate the launch, Milk Makeup Creative Director and Co-founder Georgie Greville enlisted the members of SNAP!!!, the youth vogueing program at The Center, for a dance session that they edited down to a video to premiere the product. Check it out here:

Mazdack Rassi, another co-founder of the makeup brand (and co-founder of Milk Studios,) shared some words about what the product and video mean to him in a statement released to the press: "For me personally, it’s finally an opportunity to give back to The Center in a more meaningful way. To celebrate, but, more importantly, educate and expose our community to what The Center stands for."

As for the product itself, the GlitterStick is buildable enough to give you a little bit of glitz or a disco ball shine, depending on how bold you're feeling at any given moment. It's safe for anywhere you want to put it–lips, eyes, cheeks, wherever. And with mango butter and coconut and avocado oils as the base ingredients, and a dedication to be cruelty free, vegan, and gluten free, it's totally healthy for both you and the planet.

The GlitterStick retails for $30 starting today at MilkMakeup.com

Credits:

Photograph taken @ The Center by Lia Clay, c/o Milk Makeup

UP NEXT

The V Edit: It's Getting Hot In Here