For AW21 Molly Godard took inspiration from the books she has at home. “This season I missed the library, I missed people watching and shopping at markets. My research was focused on books I had at home; Tina Barney’s Europeans, David Douglas Duncan’s Goodbye, Picasso, and many Terence Conran House, and DIY books which occasionally feature a well-dressed person in a beautiful home,” said the designer.

Overall the collection was girly, romantic, with a typical British sensibility that was presented in such a fresh, elegant, way. Fabrics were thoughtfully sourced from Portugal, Italy and the UK, with a strong nod to British heritage. Goddard used 100% British wool, argyle patterns, and herringbone tweed but tartan was one of this season’s key fabrics. Traditionally woven in a small Scottish town, Goddard used ‘Royal Tartan’ for this collection and offered two colour ways, vibrant pink and red. Goddard experimented with weaving techniques to create print, color and volume. There were surprise moments of denim and leopard print presented between flashes of electric greens, blues and juicy tangerine.
There was also a strong focus on party dresses, One of Goddard’s signatures that have been favoured by the likes of Rihanna, and Bjork. “I loved the idea of making the ultimate dresses, based on classic prom or party dresses that are so recognisable, but a little twisted – the tulle dress becomes so loud and clashing that it is almost ugly,” commented Goddard. She also created beautiful taffeta dresses adorned with spiky, sharp taffeta bows. The look was a little 80s inspired with models sporting crimped hair and pink blush, draped from check to temple (very New Romantics).

The show took place at Goddard’s London studio which allowed her team to work at a safe distance but has also provided the designer the venues, and showrooms for all of this year. “I like the consistency of showing in the same space, almost like a Parisian salon show.”

Take a look at the slideshow below to see the best looks from Molly Goddard’s AW21 collection.